The Armenian water company Ararat entrusted our agency for the creation of the visual identity and design of its entire assortment.
Within this assortment, we had to develop a visual universe for a flavoured mineral water intended to entice young adults to consume healthier products without reducing the fun aspect.
To stand out within an already overpopulated segment we decided to play with flashy impactful colours and joyful theme without excluding the naturality of the product (naturally flavoured sparkling water), for instance the use of a white contrasting background.
Every bottle has been adapted individually and in depth in regards to each flavour, i.e. the bubbles of every variety, the logo of the company, the screw cap, without forgetting the illustrated ingredients.